Catalyzing the Creative Economy
Thursday, October 5th, 2023
Time: 8:30AM-1PM
The Beverly O'Neill Theater
Long Beach Convention Center
Schedule
8:30 am
Doors Open & Coffee
Welcome
Opening Remarks
Julia Huang. Intertrend
Rex Richardson, Mayor of Long Beach
Leah Goold-Haws, Long Beach Economic Partnership
9:15 am
Keynote
Immersion - Experiencing the culture of a city
Han Santana-Sayles - Meow Wolf
Tim Chan - Rolling Stone (Moderator)
9:40 am
Agenda
Discuss the importance of cultural immersion and its impact on economic development.
Illustrate how a city's unique culture can be harnessed to attract tourists, entrepreneurs, and investors,and how this can lead to sustainable economic growth.
Explain how cultural experiences can benefit local residents and foster a sense of community pride and identity.
Design Panel: Vision
Designing vision and architecting a city blueprint
Alan Pullman, Studio One Eleven
David Malmuth, I.D.E.A District
John Bela, Bela Urbnanism
Madeleine Spencer, Placemaking US
10:20 am
Agenda
Explore the role of urban planning and design in shaping the economic and social landscape of a city.
Examine how cities can create a clear vision and blueprint for development that balances economic, social, and environmental considerations.
Share perspectives on the key elements of successful city design, including infrastructure, public spaces, transportation, and housing, and how these can be leveraged to promote economic growth.
Consider how design can be used to enhance the attractiveness of a city to creative professionals and businesses.
Coffee Break
11:00 am
Economists: Acceleration
Crafting storytelling and accountability of investment into growth and prosperity
Seiji Steimetz, CSULB
Robert Kleinhenz, Long Beach State Office of Economic Research
11:20 am
Agenda
Translate the data and evidence that supports the case for investment in the creative industries, as well as how to communicate this information to stakeholders and decision-makers.
Illuminate how cities can measure the impact of economic development initiatives and ensure accountability for public investment in economic growth.
Address how to accelerate economic growth through crafting stories that inspire investment and promote prosperity.
Discuss how cities can use economic data and storytelling to communicate their vision and value proposition to investors and entrepreneurs.
City Panel: Activation
Tracking strategic models for sustainable success: Shinola and Smorgasburg
Tim Chan - Rolling Stone
Zach Brooks - Smorgasburg
Phil Pirkovic - Shinola Detroit
11:55 am
Agenda
Showcase the various strategic growth models that cities can use to drive sustainable success in the creative economy.
Discuss the challenges of development initiatives, including the need for collaboration and partnerships with local stakeholders.
Highlight case studies of successful initiatives and programs, as well as exploring best practices and lessons learned from other cities.
Smorgasburg is part tourism, cultural exchange, community building, local marketplace, and drives economic impact to Los Angeles and Brooklyn.
Shinola is a visionary brand that chose Detroit to set up headquarters and is a symbol of the city’s renaissance, bringing American craftsmanship, tourism, and job creation.
Fireside Chat and Surprise Announcement
Igniting Growth: The City of Long Beach ushers in economic empowerment and innovation
John Keisler, Sunstone Management
Joresa Blount, Go Flyy
12:40 pm
Hear an exciting announcement about city’s new initiatives and commitment to foster economic opportunities in the City of Long Beach by establishing the City of Long Beach as a crucial center for innovation by attracting 100 startups, promoting investment, supporting entrepreneurship, and engaging with the community.
Vision to 2028
Julia Huang, Intertrend
12:55 pm
Imagine what is possible for Long Beach, building towards 2028 to showcase what our city has to offer.
1:00 pm
Lunch (Optional)
(Optional Field Trip)
Site Visit / Bus Transportation
#1 Visit: 3:15pm Maye Center and Space Time Collaborative
#2 Visit: 4:15pm Sowing Seeds of Change
Return to parking lot at 5:00pm
3:00 pm
Experience a two-hour whirlwind field trip to two transformative Long Beach organizations, The MAYE Center and Sowing Seeds of Change. Uncover the secrets of self-healing and wellness at The MAYE Center, leveraging meditation, agriculture, yoga and education. Next, witness first-hand how Sowing Seeds of Change empowers our youth with vocational training and reshapes our local food system through sustainable farming methods. An immersive journey highlighting the nexus of resilience, innovation and economic elevation. Don't miss it.
Placemaker Showcase
(Lobby)
Space Time Collaborative
Sowing Seeds of Change
Maye Center
Grow2Zero Farms
Casa Chaskis
Santa Fe Community Garden
Farmer K Homestead
Chef Chad Phuong
Please explore these impactful mission-oriented Placemaking organizations on their respective pages and consider donating to support their efforts.
All Day
Learn about placemaking initiatives in the city and the community movements that they are fueling. Hear from several successful founders and their case studies as real catalysts for change.
Speakers
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John Bela
Principal of Bela Urbanism
John is an urbanist and designer whose work encompasses urban strategy, masterplan frameworks, active mobility and transportation, public realm design, and public art. A former partner at Gehl and co-founder of Rebar - the creators of Park(ing) Day - John’s passion is to create human-scale neighborhoods, great streets, and a diverse, inclusive, resilient public realm. He holds degrees in landscape architecture and environmental design, biochemistry, and sculpture. || johnbela.com || myparkingday.orgDescription goes here
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Joresa Blount
Founder at GoFlyy
Joresa Blount is the founder and CEO of GoFlyy which powers fashion, beauty and wellness retailers with same-day delivery, returns and retail experiences to increase sales conversion and customer loyalty. The self-made businesswoman credits her work ethic and persistence as the reason for her success.
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Zach Brooks
General Manager of Smorgasburg LA
Zach Brooks is the General Manager of the Los Angeles branch of Smorgasburg, the largest collection of weekly open-air food markets in the United States. Started in Brooklyn in 2011 as a spinoff of the Brooklyn Flea, Smorgasburg has launched dozens of small businesses and attracted millions of visitors to locations all over the world, including New York, Los Angeles, Miami, Toronto, Japan and Brazil. Before helping launch Smorgasburg LA in 2016, Zach was the founder of the blog Midtown Lunch, and the podcast Food is the New Rock, where each week he talked to a chef about music and a musician about food.
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Tim Chan
Emcee, Associate Vice-President of Commerce at Penske Media Corp. and Writer at Rolling Stone
Tim Chan is an LA-based writer who covers fashion, lifestyle and consumer tech for Rolling Stone and parent company, Penske Media. Prior to joining PMC in 2016, he worked as a producer for E! and MuchMusic in his native Canada. Most recently, he worked at Snapchat, helping to launch men’s lifestyle content for their Snapchat Discover platform. In addition to his media work, Tim has consulted for a number of fashion and lifestyle brands, spanning apparel, accessories and hospitality.
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Leah Goold-Haws
President/CEO | Long Beach Economic Partnership
Leah Goold-Haws is currently the President/CEO of the Long Beach Economic Partnership (LBEP), an economic development cooperation operating on behalf of business attraction, retention, economic growth and workforce readiness in the City of Long Beach.
Previously, Leah served on the City of Long Beach Economic Commission as the Commissioner for International Trade and has collaborated with the Port of Long Beach to relaunch the World Trade Center Long Beach under LBEP. Leah’s career in international business spans over fifteen years, having most recently served as the Statewide Director for the California International Trade Center funded under the State of California Community Colleges Chancellor’s Office and directing her team in assisting companies across the state in preparing for export readiness.
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Julia Huang
CEO/founder of Intertrend Communications
Julia Y.C. Huang, founder and CEO of Intertrend Communications, brings over 35 years of experience as a leading voice in Asian culture, both as the leader of her own creative agency, as the founder of numerous entrepreneurial ventures, as the promoter of cultural and artistic events and initiatives, as a speaker and recognized voice in the communication industry, and as a committed contributor to numerous non-profit associations.
While an expert creative agency leader, Julia’s path toward becoming CEO of the multimillion-dollar agency was circuitous – she lived and studied in three countries and never worked a day in her life at an advertising agency before starting her own.
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John Keisler
CEO & Managing Partner, Sunstone Management
John P. Keisler is currently the CEO & Managing Partner for Sunstone Management Inc., a venture capital firm located in Southern California that invests in diverse early-stage technology startups through innovative public-private-partnerships that blend unique expertise across government, education, and private sectors.
Previous to Sunstone Management, Mr. Keisler spent over 20 years in public service, most recently as the Economic Development Director for the City of Long Beach. With approximately 500,000 residents, the City of Long Beach is the 7th largest city in California and a major engine of economic development for the region and the nation through its university, history of aerospace manufacturing, and its international seaport.
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Robert Kleinhenz
Director of the Long Beach State Office of Economic Research
Robert Kleinhenz, Ph.D. is the Director of Office of Economic Research at Cal State Long Beach where he teaches. He is also the Principal Economist and Founder of the firm Kleinhenz Economics, focusing on cities and regions. Dr. Kleinhenz has over 30 years of experience in urban and regional economics, including research on the creative economy locally and statewide. He is a regular contributor to the media, including NPR, CNBC, the Los Angeles Times, the Press Telegram and its sister organizations, and numerous other outlets across the state and nation.
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David Malmuth
Founder of I.D.E.A. District
Throughout his career in real estate, David has demonstrated the ability to conceptualize and implement unique solutions for each site he has encountered. No two projects are the same. Each place, whether it be primarily retail, entertainment, office, or multi-family, draws its inspiration from the site’s context and history, and is therefore fully integrated into its surroundings. This approach has resulted in places that produce long-term value for the community as well as ownership.
In 2011, David and Pete Garcia formed I.D.E.A. Partners to lead the development of the I.D.E.A. District (Innovation + Design + Education + Arts) in downtown San Diego. This transformative initiative, located on 35 city blocks in the Upper East Village, aims to create a vibrant, sustainable mixed-use neighborhood that will generate thousands of high-paying design and technology jobs in the next 10 years.
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Phil Pirkovic
Director of Brand & Partnerships at Shinola
Philip Pirkovic serves as the Director of Brand & Partnerships for Shinola Detroit, the American lifestyle brand. He currently works and lives in Detroit, Michigan.
Previously, Philip has spent the last decade throwing concerts, attempting to start companies, going through TechStars, and holding various creative and strategic roles at some of the best creative shops, media agencies, and tech companies in the country. All while living between Chicago, San Francisco, and New York City.
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Alan Pullman
Partner and Founder, Studio One Eleven
Alan Pullman, AIA, Founding Partner of Studio One Eleven, believes in the resiliency of cities, taking an optimistic approach to making them more just, inclusive, and sustainable for all. Since founding the Studio in 2000, Pullman has led the design and integration of their architecture and urban design work, including community-driven neighborhood improvements and innovative urban interventions focusing on sustainable mobility and quality of life. In collaboration with a collective of talented and spirited designers, Pullman's projects range from bringing shade and much-needed housing to L.A.'s most vulnerable residents to providing productive public realm spaces and community amenities to sidewalks and streets.
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Rex Richardson
Mayor of Long Beach
Rex Richardson is a husband, father, and the 29th Mayor of Long Beach.
Mayor Richardson’s history in Long Beach is grounded in empowering communities to have a seat at the table.
Mayor Richardson has a distinguished record of public service. Richardson’s electoral history includes serving as a Long Beach City Councilmember from 2014 – 2022, representing the Ninth District. He served two terms as Vice Mayor and is known as both the youngest Councilmember and Vice Mayor in the city’s history.
On the national level, Mayor Richardson serves on the Advisory Board of the United States Conference of Mayors. Regionally, Richardson is Vice Chair of the Los Angeles County Affordable Housing Solutions Agency and has previously served as past President of the Southern California Association of Governments.
Mayor Richardson and his wife, Dr. Nina Richardson, are proudly raising their two young daughters, Alina and Mila, in the North Long Beach community.
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Han Santana-Sayles
Director of Artist Collaboration for Meow Wolf
Han Santana-Sayles has been the Director of Artist Collaboration at Meow Wolf for 6 years. During this time, she has curated hundreds of artists, seeking multi-disciplinary creators from every walk of life to help make their immersive installation dreams a reality. Han is responsible for all the new collaborators at Convergence Station (Meow Wolf, Denver), The Real Unreal (Meow Wolf, Grapevine) and Meow Wolf’s newest Houston exhibition (opening in 2024). She is an advocate for talented, emerging, diverse artists, passionately dedicated to amplifying important cultural voices and nurturing creativity.
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Madeleine Spencer
Placemaking US
Madeleine Thérèse Spencer is a leader in placemaking, arts, education, community engagement, economic pipeline development and downtown management. She is the Co-Director of PlacemakingUS, the founder of Diamond Heart Enterprises, The Venus Foundation and Urban Alchemy. She is also the co-founder of the Boca de Oro Festival, a leader and advisor for an XQ Superschool - Circulos and an executive board of Community Engagement. Since 2020 her work with Placemaking US, a placemaking is dedicated to modeling standards of diversity, equity & inclusion within the United States Placemaking Network.
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Seiji Steimetz
Associate Dean, Cal State Long Beach
Seiji Steimetz, Ph.D. is Associate Dean of the College of Liberal Arts at the California State University, Long Beach, and Executive Director of the college’s Office of Economic Research. Prior to that appointment, Dr. Steimetz served as Professor and Chair of Economics. His research specialties include transportation, urban, and environmental economics, with emphases in applied econometrics and methodology. His work has been published in leading economics and interdisciplinary journals.
Placemaking Field Trip Speakers
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Dina Feldman
Co-Founder, Sowing Seeds of Change
Dina is an immigrant of Mexico, a graduate of UCLA, and Board Certified Behavior Analyst (BCBA) turned entrepreneur and community builder. Dina is the owner and founder of Feel Good Salsa and Feel Good Salsa Kitchen in Long Beach,CA. Her love for cooking led her to leaving her career of over 20 years and starting her farmer’s market business in 2018. She is inspired to help other businesses, which has led her to co-founding Sowing Seeds Of Change Urban Farm where she can use her entrepreneurial spirit and network of connections, as well as her skills as a BCBA to enrich the lives of Sowing Seeds of Change participants
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David Hedden
Co-Founder, Space Time Collaborative
David Hedden is an intentional designer and urban farmer with a focus on projects that provoke an awareness for sustainable and creative thinking. He is the creator of makerspaces, innovation spaces, educator of industrial design at CSULB, and co-founder of Space Time Collaborative, which creates innovative tech and art projects and events that inspire wonder and curiosity. David has years of experience designing and developing a wide array of projects ranging from kid’s toys and consumer products, medical devices and life support systems, interactive art installations, advanced urban agriculture, 3D printing technology, as well as large scale automation systems at the major Ports of California. He fuses technical knowledge merged with hands-on ability and out-of-the-box design-thinking to provide practical problem solving strategies.
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Lindsay Smith
Co-Founder, Sowing Seeds of Change
Lindsay is a graduate from CSULB with 10 years experience as a special education teacher in Long Beach Unified School District. Her passion for sustainability, community, and education led her to leave her career to co-found Sowing Seeds of Change. She is also the founder and owner of Greensmith Goodness that strives for GREENESS! This means she has a social mission to divert food waste by creating hand-crafted value added products from shared, gleaned and diverted food waste. Aside from being an educator turned entrepreneur, she remains very active in her community and local food system, building strong relationships that promote positive change. She sits on the advisory board of Long Beach Fresh, is a member of the LB Beekeepers club, a Leadership Long Beach Alumni, a CASFS Alumni (Center for Agroecology and Sustainable Food Systems), and is a Horticultural Therapist. Her vision is to continue to use her passions and skills in partnership with like-minded organizations to create a healthier and more equitable community in Long Beach and beyond.
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Laura Som
Founder & Director, MAYE Center
Healing and Health Promotion Instructor
Laura immigrated to Long Beach from the refugee camps in Cambodia and remained a resident ever since. She has a Bachelor’s Degree in Biochemistry, and finished her Pre-Med curricula as a person and student with PTSD. After college, Laura spoke up for a small portion of Long Beach to be designated as Cambodia Town to help her people heal from the destruction of their homeland and to build a new home here.
She continued to do medical missions in Cambodia from 2000 to 2014 with an agenda to recover her memories. Laura founded The MAYE Center, which focuses on building a center of excellence as a space and community for people to cultivate their self-healing and academic advancement and to build a holistic integrated Healthcare system in Long Beach.
Sunstone is excited to launch the Long Beach Venture Fund to empower future growth in this amazing city.
“The creative economy drives innovation, develops talent, and creates social impact, making it a critical force for economic growth and sustainable development.”
AUDREY AZOULAY
Director, General of UNESCO
Picture a thriving hub of creativity and innovation that attracts industry leaders, empowers local startups and small businesses, and offers new job opportunities for the community. With a little effort, Long Beach, once thought of as just another city, has the potential to become a true destination. By building a dynamic creative economy, Long Beach can fuel unprecedented economic growth and attract new residents to this community. We'll take inspiration and guidance from successful cities and connect with the visionaries who shape these prosperous urban landscapes. Join us in envisioning a new era of growth and prosperity in Long Beach.
How can we unlock the power of creative industries as accelerators of economic growth? Explore how arts and culture can propel a city's vitality, learn from successful examples, and discuss public-private collaborations to support creative industries.
Event Overview
Main Talks and Panels
How can we unlock the power of creative industries as accelerators of economic growth? Explore how arts and culture can propel a city's vitality, learn from successful examples, and discuss public-private collaborations to support creative industries. We will hear from deeply venture backed Meow Wolf, who is successfully building cultural layers in communities with immersive experiential art. We’ll learn how Shinola came into Detroit ten years ago because they recognized the raw potential of a vibrant city culture. The urban planners, designers, architects, and placemakers will share how they can mastermind a future Long Beach. This will be grounded with esteemed economists showing us the numbers in how the creative industry ecosystem truly speaks for itself.
Placemaking Showcase
Learn about placemaking initiatives in the city and the community movements that they are fueling. Hear from several successful founders and their case studies as real catalysts for change.
Opportunities to Invest
Hear an exciting announcement about city’s new initiatives and commitment to foster economic opportunities in the City of Long Beach by establishing the City of Long Beach as a crucial center for innovation by attracting 100 startups, promoting investment, supporting entrepreneurship, and engaging with the community.
Field Trip
Experience a two-hour whirlwind field trip to two transformative Long Beach organizations, The MAYE Center and Sowing Seeds of Change. Uncover the secrets of self-healing and wellness at The MAYE Center, leveraging meditation, agriculture, yoga and education. Next, witness first-hand how Sowing Seeds of Change empowers our youth with vocational training and reshapes our local food system through sustainable farming methods. An immersive journey highlighting the nexus of resilience, innovation and economic elevation. Don't miss it.
Event Venue & Parking
Creative Class Collective
Arts and culture that is accessible for all.
Creative Class Collective programs focus on developing creativity through community engagement and making a needed impact on the lives of those working in creative industries. Creative Class Collective creates spaces that encourage collaboration, centered on the belief that connection is an engine of creation.
Intertrend Lab
Intertrend Lab engages ourselves and others in deeper conversations about race, identity, culture and communication. As a driving force for cultural events and business ventures, Intertrend Lab deepens our understanding of the needs and motivations of our community and fuels the important cultural insights which drive our creative campaigns.
Long Beach Economic Partnership
LBEP is an action-oriented organization that will sustain, grow business, and expand citywide economic opportunities with a global vision that is locally focused through meaningful partnerships. We firmly believe that a simple strategy, unwavering focus and deliberate actions will allow us to deliver on our vision for dependable growth.